Thursday, October 8, 2009

THE PLEDGE

My good friend and colleague Per John Thorenfeldt just concocted this pledge for telcos that provide services to third-party over the top content providers:



THE PLEDGE


I will never again call a customer a "CONTENT PROVIDER"

I will never again call a customer a "3rd PARTY"

I will never again call a customer an "OVER-THE-TOP PLAYER"

They are CUSTOMERS or potential customers, period!


I will never again speak of innovation THROUGH customers

On occation we have the privilege of innovating WITH them

Our job is to stimulate innovation BY them by offering tools and materials

And hopefully innovating a bit ourselves


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8-)