The Innovation Antipattern

My good friend Bjørn Borud recently sent a message about somthing he calls the "Innovation antipattern". He may or may not blog about it himself, but I felt that the pattern was too good to remain hidden in one of our semi-internal mailing lists, so here it is:

http://shripriya.com/blog/2010/01/23/how-not-to-do-innovation/

The pattern:

1. Not getting it
2. Doing it -- but still not getting it.
3. Failing, but not understanding why